A Trump Win Provides A Timely Investment Lesson

A Trump Win Provides A Timely Investment Lesson

Business, Events, Investments, Shares
After an interesting past 24 hours, today we are reminded of one of the key rules to investing: knee-jerk reactions are never the best. As a Trump victory became increasingly apparent Asian markets collapsed with many traders rushing for the exits with fears of financial Armageddon. Then we wake up this morning hearing the news that rather than the US market dropping 5% as futures markets predicted, it instead, rose. A Brexit like response. Our philosophy is investing in businesses and not in trading sentiment, that is a fools game. The simple reality, if we’d followed the herd yesterday we would have lost money. So another reminder: Never follow the herd. But what a Trump presidency does is throw up potential new investment themes that perhaps we can take advantage…
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Brand Identity For Your Business

Brand Identity For Your Business

Events
Brand Identity is as important for small business as it is for big business. Recently I had the pleasure to meet with Kieran Toohey of Mi Media and Lee Haskings of Clear Pixel to discuss branding and marketing strategies. Branding is not a difficult thing to do if you know who you are and how you want the world to see you. Quite often we forget about our brand instead being more focussed on the products or services we sell that lead us to customers and revenue. That's fine if you're the only small business selling a particular product or service, but that's a rarity. This is why branding is imperative not just for big corporations, but also for small businesses. In fact, it may be even more important the…
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